Description
Annual Initiatives
Identify New Markets
- Narrow down target markets based on potential profitability
- Identify new Client Personas for these industries
- Identify Unique Positioning for these industries
Revamp Website Content For Targeted Services & New Markets
- Define key content requirements
- Create a content calendar in order to continuously create content
- Figure out who/how the content is going to be created
- Create & upload optimized content
Create a Promotional Marketing Strategy
- Better Optimize the site to attract more ideal clients online
- Improve upon the referral marketing system for strategic partners
- Look for ways to augment PR efforts online
- Revamp Online Advertising and look at possible promotions offline to reach new markets.
