Description
Refresh the website
- Add Call to Click for Mobile
- Re-test site for responsiveness
- Rearrange content, navigation and front page to focus on Retreats, Intensives and Speaking Opportunities Only
- Update Kathleen’s pictures
- Create Speaker Section (content provided by Kathleen)
- Create new Private Intensives and Group Intensives (technically retreat) sections – should sell value added proposition of this approach over ongoing therapy. Content provided by Kathleen
- Create new packages that contain combination of retreats and/or intensives
- Set up RSS and Email subscriptions to the blog
- Ongoing updates to dates, etc. to the site as per normal
Back-linking Strategy
- Increase credible external backlinks to the site to maintain SEO rankings against competitors (approx 25 – 50 per year)
Online Advertising
(doesn’t include ongoing monitoring and tweaking for effectiveness)
- Create a campaign to promote download offer or newsletter sign ups
- Create a campaign to promote intensives
- Create a campaign to promote Kathleen as a speaker
Content Strategy
(approx. 1 hour of audio video content)
Re-tool to create
- 2 to 4 Blog Posts or 1 eBook
- 8 to 10 Social Media posts or Quotes
- 1 Slideshare and YouTube Presentation
- Optimize and post all content
- Promote these via social media and newsletter
- Create 1 compelling download offers (eg eBook Download or Webinar or Presentation) and landing page
- Create 5 email follow up campaign for the download offer
