Category Archive for: Article Library

Advertising IQ

Answer True or False and then check your answer below. Your ad needs to be large to generate a good response. Use a lot of “white” space because people will not read crammed copy. Ads with black text on a light background get a better response than white text on a black or coloured background.…

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Online Credibility

I had the opportunity to listen and speak with David Meerman Scott through a private telephone session he hosted for Duct Tape Marketing Coaches on the New Rules of Marketing and PR. Below, I have summarized some key points which may give you a fresh perspective on how to enhance your credibility online. The old…

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Expert Failure

I’ve had an interesting couple of weeks thanks to two very interesting events I wasable to attend. Firstly, I had the absolute pleasure to hear Malcolm Gladwell speak last week. He was talking about a concept he calls “Expert Failure.” He was suggesting that once you feel you havemastered your area of expertise, you stop…

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Business Card Marketing

Do you have a box of business cards on your desk that you hardly seem to put a dent in before the information changes and a new box is ordered? Or worse yet…are you still working on that same box of business cards that you printed 3 years ago!   Business cards can be a…

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Referral Personalities

Have you ever had a really good look at who’s actually referring you and been surprised to find it’s a handful of the same people over and over again, or Have you wondered why more of your customers or strategic partners aren’t referring you at all?   Even though you might have a great product…

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Small Business Marketing Plan

It’s funny. When we start a business most of us have dreams of becoming #1 in our industry and taking the world by storm.   Then as the months and years go by our focus becomes first on survival and then on sustainable growth.   As we grow, we might add some different service or…

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Creating a Promotional Plan

So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio.   We all understand the importance of having a balanced financial portfolio, but what about our marketing portfolio? If…

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Choosing a Marketing Path

No doubt you have experienced positive growth and unfortunate set backs that affected your business and who you are as an individual. The very beauty of a new year is to reflect, celebrate and learn from all of these events and use this new found knowledge to help promote growth. Okay, maybe for some of…

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Branding and Richard Branson

I had the opportunity to hear Richard Branson talk recently and love his approach to creating a strong brand.   Richard has been immensely successful in carrying the “Virgin” name through his airline, record company, cell phone company and so much more (his newest venture Virgin Galactic is well worth reading about)!   At one…

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Places to Advertise

On your invoices and statements On your emails Association, Community and Corporation newsletters On the websites of strategic alliances Lunch rooms of corporations On the windshields of cars There are so many opportunities to promote your product and service for less money than you think. Think about the habits of your audience. Is there a…

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